Hotel

Boutique hotel in Freiburg furnished with KEUCO


At the edge of Freiburg's old city on a quiet backstreet, The Alex Hotel can be found, a uniquely charming boutique hotel. Now privately operated in the third generation by Mr. Alexander Beinert, the Beinert family had the former Atlanta Hotel completely renovated and renamed as The Alex Hotel, to offer international tourists and business travellers a small but luxurious setting for their stay. The renovations were executed by the Hildesheim general contractor TKS Tenbrink, the planning was done by the architect Manfred Ronstedt of Ronstedt hotel concepts in Magdeburg, and the planning agency Niehaus (PBN) in Hildesheim did the interior design.

In 39 rooms in four different categories, guests of The Alex Hotel can expect a modern and spirited atmosphere and premium, meticulously planned furnishings. At the focus of planning for the furnishings was the motto, "Experience the city of Freiburg". Painstakingly selected interiors and stylish settings establish a very intimate atmosphere. In the entrance and lobby, guests are greeted by traditional Breisgau design elements: antlers adorn the walls, and on light-oak, white-washed wooden floors from the BIMBO wood plant in nearby Sexau, cowhide rugs echo the regional concept of affinity for nature. Appropriately, in their plans for the entrance and lobby areas the interior architects included natural stone, prepared in Balingen am Kaiserstuhl. For the planners it was important to retain traditional elements and combine them with modern room furnishings. As such, with the original banisters and door handles of the venerable Hotel Atlanta still in place, a kind of delightful discord with the avant-garde interiors is generated.

In the hotel rooms the complete furnishings are imbued with discreet elegance paired with exclusive comfort. Stylish and agreeable settings and painstakingly selected interiors in warm colours establish a very intimate atmosphere. Exclusive bathrooms offer guests a maximum in comfort and wellbeing: Ample space to set things down at the washbasin, a low threshold into the shower combined with design-oriented fittings and accessories of KEUCO's Moll Collection radiate contemporary luxury. Premium chrome finishes with remarkable deep lustre opulently reflect the light, and straight-lined and rounded forms interact in perfect harmony. To provide a particularly special shower experience, a large head shower with additional hand shower was chosen. A deluxe sponge basket and a grab bar underscore the emphasis on excellence as well as guest-friendliness. Adaptable lighting effects provide either an atmospheric conclusion to the evening or a high-powered start to the day, and a permanent LED orientation light during the night puts the finishing touch on a comfortable stay.

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